In Secret no more!  45 successful business people share their secrets about innovation, entrepreneurship and leadership.

Publication date: 30th of January 2019

Including contributions from:

  • Cesar Hidalgo

  • Guy Kawasaki

  • Joe Pulizzi

  • Robin Sharma

  • Selina Juul

  • Tania Ellis

  • and many others.


T: +45 27 64 39 40


© 2019 by Jonathan Løw



Secret no more! is an inspiring collection of articles written by 45 successful entrepreneurs, leaders and innovators from across the globe.

Young tech gurus, experienced top-level CEOs, leadership experts and social entrepreneurs come together to share their secrets about creating and scaling a startup, innovating within existing companies and leading with authenticity and passion.

Some people might argue that once exposed, a secret loses all its power. The philosophy of this book is the opposite. We believe that if you have knowledge, let others light their candles in it.

Including contributions from:

•    Cesar Hidalgo
•    Guy Kawasaki
•    Joe Pulizzi
•    Robin Sharma
•    Selina Juul
•    Tania Ellis
•    Tony Ulwick
•    and many others…


Meet the 45 people who have contributed...

Bastian Overgaard
Cesar Hidalgo
Chip Conley Conley
Chris Guillebeau
Christian Bason
Christina Hembo
Dan Norris
David Cohen
David Heinemeier Hansson
Derek Sivers
Frederik Ottesen
Guy Kawasaki
Henriette Weber
Herle Jarlgaard

Jacqueline Novogratz Novogratz

Jeff Cornwall
Jeffrey Hollender Hollender
Joe Pulizzi
Johan Bülow
John Mattone
Jørgen Mads Clausen
Karina Boldsen
Kevin Kruse
Lisa Dalsgaard
Lynda Gratton
Mads Langer
Michael Freeman
Michael Gerber

Michael Michalko

Mogens Thomsen

Nikolaj Stagis
Nirmalya Kumar
Peter Kreiner
Robin Sharma
Sara Schøler Lass
Selina Juul
Susanne Hessellund
Tania Ellis
Thit Juul Madsen
Thor Thorøe
Todd Henry
Tony Ulwick
Torben Frigaard
Torben Wiese


I’ve come to know these inspiring people through 18 years or working with entrepreneurship, innovation and leadership. Some of them are my good personal friends, and others I’ve only talked to on Skype or e-mailed loads of times back and forth with.


All 45 contributors generously share their ideas and best practice, when it comes to creating and scaling a startup, innovating within existing companies and leading with authenticity and passion.


Most of the articles and interviews in the book are new, and some have been published before on personal blogs on the internet.


I hope that when you read this book, you will feel even more inspired to pursue your dreams and goals in life. To put your dent in the universe.


Best regards,


Jonathan Løw

- editor of Secret no more!